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Universal Music India, Max Life Insurance collaborate for ‘Young Singing Stars’

MUMBAI: Music label Universal Music India has joined hands with Max Life Insurance for the first i-genius ‘Young Singing Stars’ competition.

The first phase of the competition witnessed over 1.26 lakh registrations, with over 9,000 entries from underprivileged children owing to a special inclusion drive conducted in seven cities. There were a total of 30,000 song submissions.

Universal Music Group South Asia MD Devraj Sanyal said, “We are renowned for our ability to spot talent above all else and for once I am ecstatic with the quality of the voices that have surfaced from the i-genius programme. Out of the 30,000 plus submissions I am amazed that there are literally hundreds of voices that are waiting to become future stars.”

The competition is a platform for aspiring and talented young singing stars, giving children aged 8–15 years the opportunity to have their songs heard by industry professionals and a chance to have their own music album.

The jury panel comprises music composer Salim Merchant and YouTube sensation Shraddha Sharma, who will also mentor the finalists.

The 20 selected entries will now be cut down to final 10 contestants between two age groups, igenius Junior 8 – 11 years and igenius Senior 12-15 years.

Max Life Insurance director and chief marketing officer Anisha Motwani added, “The objective of i-genius Young Singing Stars is to help children showcase their vocal talent. It’s not a typical voice competition. We always aspire to build better future for India and with this thought we are hopeful to bring more exciting opportunities for young talent every year.”

The registration for the competition was followed by digital auditions in selected cities through video conferencing. The finale will be held on 17 December 2014 in Mumbai, where first two finalists will win an album recording contract with Universal Music Group and eight finalists will win a contract for a single song. 500 winners will receive CD hampers as consolation prizes.