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Ultra launches DVD & VCD pack of ‘Prem Ratan Dhan Payo’
MUMBAI: The Ultra Group has launched the DVD and VCD pack of Salman Khan and Sonam Kapoor starrer ‘Prem Ratan Dhan Payo’.
Besides, Ultra is also in discussion with various companies to offer the DVD & VCD sets of PRDP as corporate gifting and institutional sales mediums.
Produced by Rajshri Productions and directed by Sooraj Barjatya, PRDP was the highest grossing film of 2015 with a theatrical collection of Rs 431 crore (Rs 4.31 billion) worldwide.
Ultra in the past has manufactured, marketed and distributed DVDs and VCDs of the entire film library of Rajshri Productions. Coincidentally, some of the tent pole Salman Khan films amongst them have been: ‘Maine Pyaar Kiya’, ‘Hum Aapke Hain Kaun’, ‘Hum Saath Saath Hain’, and ‘Yuvraj’.
The other prominent DVD titles manufactured and distributed by Ultra are: ‘Mein Prem Ki Deewani Hoon’, ‘Pardes’, ‘Karma’, ‘I am Kalam’. The company has marketed and distributed DVDs & VCDs of more than 80 prominent film and TV titles till date.
The company has an exhaustive library consisting of over 1500 titles comprising blockbuster Indian films, television serials and other content.