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UFO Moviez’ franchise brand Nova Cinemaz unveils its first theatre in Moga, Punjab

MUMBAI: UFO Moviez, a digital cinema distribution network and in-cinema advertising platform, has unveiled its franchise brand Nova Cinemaz’ first ever theatre Neelam Nova Cinemaz, in Moga, Punjab.

Located at Neelam Plaza, Neelam Nova Cinemaz will be an entertainment destination for the local movie buffs. It features two screens and has 367 seats in total, with recliner seats in each screen.

The movies showcased at Neelam Nova Cinemaz in the opening week are ‘Ae Dil Hai Mushkil’ and ‘Shivaay’. The theatre will offer a mix of Hindi and regional movies.

Neelam Nova Cinemaz leverages UFO Moviez’ existing strength in industry relationships and its ability to distribute film content in remote areas. It offers amenities including 2K digital projection with 3D capability and 7.1 sound systems, which are meant to improve the onscreen experience.

Vishnu PatelUFO Moviez CEO of special projects Vishnu Patel said, “We already have expertise in the digital cinema business and film exhibition is a natural progression. We are thrilled to open our first ever franchise movie theatre, Neelam Nova Cinemaz. Neelam Nova Cinemaz is dedicated to providing our patrons with an unrivalled movie watching experience. It is equipped with UFO Moviez’ impeccable cinema technology, which includes high-tech digital projection system and sound, along with the premium in-theatre seating, first-class amenities and exceptional customer service. Our aim has always been to transform the movie-watching experience in smaller towns. And we believe Neelam Nova Cinemaz as the stepping stone in fulfilling this aim.”

Nova Cinemaz, an asset-light franchisee model, is envisaged to stabilise the demand-supply gap in the local cinema business. The aim of the property is to make the movie-going experience affordable, entertaining and accessible.

Nova Cinemaz will look to encourage local entrepreneurs to own and operate Nova branded theatres in various parts of the country. As per the arrangement, the franchisee will make the primary investment, and UFO will ensure that the theatre is set up at a competitive cost.

UFO Moviez intends to create a franchisee network of Nova screens in Tier II and III cities, where there is a pressing need for good theatres. Nova Cinemaz has already shortlisted five franchisees in Maharashtra, Punjab and Gujarat.