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Twitter ups Taranjeet Singh to country director for India

MUMBAI: With the accelerated growth in its audience base, Twitter India is investing in its leadership team and has elevated Taranjeet Singh to the position of country director for India.

In his new role, Singh will lead the Twitter India team by driving an integrated business strategy and spearheading cross-functional collaboration to accelerate Twitter’s audience and revenue growth in this key growth market.

Said Twitter Asia Pacific managing director Maya Hari, “Taranjeet has played a key part in our evolution and growth story in India, which has become a top four monthly active user market for Twitter and was our company’s fastest-growing daily active usage market worldwide in Q1 2017. Investing in our Indian management team now is a strong vote of confidence that we believe in the strategic importance of India and that our local business growth strategy is successful. I look forward to working closely with Taranjeet to strengthen our presence in India as a key global market for our company in the years ahead.”

Singh’s main responsibilities will be to strengthen Twitter India’s value proposition as the best place for Indians to see what’s happening in the world and to talk about it, as well as the best place for brands to be what’s happening in India. Under his leadership, the various teams in India will work more closely to drive conversations and audience engagement on the platform across news, politics, sports and entertainment, while continuing to forge partnerships with brands and agencies to amplify their messages and improve their business processes on Twitter.

Singh is confident in Twitter’s position as the ultimate hub for all things live for consumers and building awareness about the platform’s live video capabilities for brands. Recently in Q1 2017, Twitter India successfully completed two Twitter amplify partnerships, helping partners monetize their content on Twitter. The first partnership was in the news category for Budget Day 2017 with CNBC-TV18 and the State Bank of India, and the other was in the entertainment category for the Filmfare Awards with Filmfare and Jio.

Singh states, “Twitter is the pulse of Indian society – it’s where influential and aspirational people and brands go to see what’s happening and to talk about what matters most to them in real-time. This is an exciting time to lead Twitter’s direction in India which is an increasingly critical market driving our global growth. The synergy between our content partnerships, business development and sales teams ensures people and businesses get the best of Twitter in India. With our amazing teams across India, I’m bullish with the overall direction of Twitter India today: from our largest-ever Indian audience, to the launch of Twitter Lite in India to reach underserved markets, to an increasing number of brands and partners in India innovating with  live video and customer support on our platform.”

Prior to being appointed as the country director, Singh had been leading the charge for the sales and marketing support for Twitter’s advertisers in India. He worked with brands across sectors to create campaigns that were focused on innovation and always-on impact through Twitter. By driving First-On Twitter innovations, Singh and his team have worked with leading brands to develop acclaimed campaigns around the Cricket World Cup, IPL, AutoExpo and Diwali, to name a few.

Before joining Twitter, he was sales director of South Asia for BBC Advertising, responsible for the revenue and business strategy for BBC World News and the website www.bbc.com. Prior to the BBC, he held various positions at Outlook Publishing, including heading advertising sales and business development in Northern India.