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Twitter is PGA Tour’s global live-stream distribution platform
MUMBAI: Following the successful live-streaming of the 2016 FedExCup Playoffs, the PGA Tour has declared Twitter as its global live-stream distribution platform.
Twitter will distribute more than 70 hours of live competition coverage across 31 golf tournaments through the remainder of the 2016–17 seasons.
The live-streaming on the social media platform will start with the CareerBuilder Challenge on 19 January and conclude with the season-ending of Tour Championship.
The PGA Tour–Twitter partnership includes opportunities for advertisers, including packages with TV-style mid-roll spots, combined with original clips produced by the PGA Tour, available for sponsorship and promotion on Twitter. The partnership also includes an extension of the PGA Tour and Twitter’s Amplify programme, with PGA Tour increasing its highlight videos and regular content creation across Twitter and Periscope.
Twitter COO Anthony Noto stated, “The PGA Tour continues to transform the experience for fans on Twitter, a place where golf conversation is happening live in real time every day. Our collaboration with the PGA Tour will provide fans all over the world access to watch live streaming PGA Tour events on Twitter while following the conversation all on one screen.”
The coverage will include the first 60–90 minutes from the early Thursday and Friday morning hours of PGA Tour Live’s over-the-top (OTT) subscription window globally. It will also include pre-game analysis, interviews, range coverage and live competition from the first two holes of each day’s PGA Tour Live Marquee Groups.
The live streams will be available globally to Twitter’s logged-in and logged-out audience on Twitter and connected devices, and can be found at PGATourLive.twitter.com and on @PGATour.
PGA Tour chief media officer Rick Anderson said, “Twitter and the PGA Tour have been working together on Twitter Amplify for many years now, and the programme has been a tremendous success for both companies. Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering.”
Earlier, the PGA Tour had teamed up with Twitter to offer portions of PGA Tour Live’s premium window during the opening rounds of the first two events of the 2016 FedExCup Playoffs.