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Turner’s Boomerang expands Asian footprint, launches in Korea

MUMBAI: Boomerang, Turner International’s second flagship kids brand, has expanded its footprint in Asia by launching in Korea.

The companion channel to Cartoon Network will make its Korean debut on 14 November in 15 million households on major cable and IPTV platforms.

Turner International North Asia MD Phil Nelson said, “Boomerang’s arrival in Korea will be the perfect accompaniment to Cartoon Network, the country’s No.1 international kids’ channel. Turner has already made a firm commitment to the local animation industry over the years and this investment is set to continue.”

Boomerang will be available in Korean, and will appeal to kids aged 4-9 and their families. On offer for the first time in the country is exclusive content including new episodes of timeless favourites from Warner Bros. Studios like ‘The Tom and Jerry Show’, ‘Looney Tunes’ and ‘Scooby-Doo’.

Audiences will also see new shows and episodes of familiar favourites with premium content, including the upcoming series ‘Wabbit’ and ‘Bunnicula’.

The channel will also feature substantial amounts of Korean content and Turner will continue to seek out opportunities to be a part of local animation projects.

Turner recently announced the network’s biggest ever animation project in Korea called ‘Beat Monsters’, a new co-production with Synergy Media and Studio Goindol.

International premium acquisitions for Boomerang in Asia Pacific include ‘The Garfield Show’, ‘Pink Panther and Pals’, ‘Strawberry Shortcake’, ‘Mr. Bean: The Animated Series’, ‘Inspector Gadget’, DreamWorks’ ‘Turbo: Fast’ and two Dragons series ‘Defenders of Berk’ and ‘Riders of Berk’.

A Korean-language microsite will also be available to complement the on-air offering. There are plans to localise Boomerang Watch and Play, an Asia Pacific-based app that hosts both video and gaming content.

Boomerang is already available in Southeast Asia and in Australia.

The all-animation network underwent a revamp exercise just 12 months ago, and boasts a line-up of household names and contemporary cartoons programmed for both kids and their families.