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Turner launches CNN Philippines in partnership with Nine Media Corp
MUMBAI: Turner Broadcasting System Asia Pacific and Nine Media Corporation have joined hands to launch CNN Philippines on free-to-air as well as cable and pay television in the country.
The channel will also be complemented by CNNPhilippines.com. CNN Philippines and CNNPhilippines.com will officially launch in the first quarter of next year.
CNN Worldwide president Jeff Zucker said, “The global newsgathering power of CNN, combined with the local perspective Nine Media Corporation brings, enables us to provide first-class news and information to millions of Filipinos in a way that we have not been able to previously. I couldn’t be happier to welcome CNN Philippines to the CNN family.”
Turner Broadcasting International president Gerhard Zeiler added, “This agreement is yet another example of Turner’s commitment to growth in the Asia Pacific region. We are thrilled to partner with Nine Media Corporation—a news organisation that shares our vision, mission and values—to serve this hugely important audience.”
CNN Philippines will operate from studio facilities in Manila and will replace 9TV on the Radio Philippines Network (RPN) free-to-air network nationwide.
It will be a primarily English-language channel with a combination of local and international news as well as current affairs, feature programming and documentaries.
Working closely with their TV counterparts, CNNPhilippines.com will offer the latest news, business, science and technology, entertainment and sports, as well as opinion and analysis, special reports, exclusive interviews, and videos.
The launch of CNN Philippines is part of a greater strategic effort undertaken by CNNI’s Content Sales and Partnerships Group, a division of Turner Broadcasting System International. The core business is to explore ways in which CNN can reach more consumers locally, regionally and internationally across both digital and linear platforms, including branded channels, by partnering with other media organisations.
The channel, the latest addition to a family that includes CNN Turk, CNN IBN, CNN Chile and CNN Indonesia, will deliver local relevance and news with the ‘highest quality of journalism’ and ‘editorial integrity’ that consumers expect of CNN, it said in a statement.
CNN Philippines will be available in 2015 on free-to-air television in Manila RPN-TV9, Cebu RPN-TV9, Davao RPN-TV9, Zamboanga RPN-TV5, Baguio RPN-TV12 and Bacolod RPN-TV8; and also on cable TV through Sky Cable Channel 14 (Metro Manila), Sky Cable Channel 6 (Cebu, Davao, Bacolod, Iloilo and Baguio), Destiny Cable Channel 14, Cablelink Channel 14 and Cignal Channel 10.
The CNN International channel will continue to be available to pay TV viewers throughout the Philippines on Skycable Ch. 28, Skycable HD Ch. 181, Destiny Cable Ch. 20, Destiny HD Ch. 28, Cignal Ch. 40, and others.
Nine Media Corporation chairman Ambassador Antonio L Cabangon-Chua said, “By integrating local elements and content in its programming, CNN Philippines brings together world-class local and international content for Filipino audiences.”
Nine Media Corporation president Reggie Galura added, “We are proud to offer our viewers a global perspective of key issues and worldwide trending stories as well as championing Filipino values and culture through locally produced content.”