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Turner in VoD deal agreement with Comcast
MUMBAI: Turner Broadcasting System and Comcast have announced an agreement that will provide Xfinity TV customers complete current and previous seasons of popular programming from Turner’s portfolio of networks including TBS, TNT, Adult Swim, CNN, Cartoon Network and truTV via Xfinity On Demand.
Additionally, the Turner networks will now insert dynamic ads in Xfinity On Demand programming on the TV as well as on computers, tablets and smartphones via each company’s TV everywhere experiences. The offerings will be made available as inventory in time for the 2014-15 upfront.
Turner Broadcasting System president David Levy said, “This new agreement expands our existing relationship with Comcast and furthers our combined commitment to provide the customers we both serve with more popular programming from Turner’s portfolio of leading networks. We all know viewing habits continue to evolve. VOD is a great way to help grow our audience and introduce new viewers to our programming and it also serves as another opportunity for advertisers with their targeted brand messages.”
Beginning this summer, Turner will provide full current seasons of some series to Xfinity TV subscribers, allowing fans to catch-up and stay current on select series via Xfinity On Demand. New episodes of Turner’s popular entertainment, news, young adults and kids programming will become available the day after they premiere and remain up for the duration of the current season.
Some of the shows that will be made available include:
TNT’s’Falling Skies’, ‘The Last Ship’, and ‘Murder in the First’.
TBS’ ‘Deal With It’ and CeeLo Green’s ‘The Good Life’;
Cartoon Network’s ‘Adventure Time’ and ‘Regular Show’;
Adult Swim’s ‘Robot Chicken’ and ‘Mike Tyson Mysteries’;
CNN’s ‘Anthony Bourdain Parts Unknown’ and ‘Inside Man’;
truTV’s ‘Impractical Jokers’ and ‘The Carbonaro Effect’.
Comcast Cable senior VP, GM video services Matthew Strauss said, “Comcast and Turner Broadcasting have a long-standing relationship built around bringing viewers all the content they want to watch, anywhere they want to watch it. Xfinity On Demand is a go-to source for customers who want to catch-up and stay current on their favourite TV shows and the addition of Turner’s original programming only enhances the platform. With more than 400 million hours of total viewing each month, our platform also has demonstrated the ability to build new audiences, lift C-3 ratings, and provide a variety of new advertising opportunities such as dynamic ad insertion and On Demand commercial ratings.”
Turner Broadcasting ad sales president Donna Speciale said, “As viewing habits evolve, we continue to advance our advertiser offerings with stronger, more targeted products. Through dynamic ad insertion, we now have a new source to swiftly integrate advertising creative in a highly sought after environment.”