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Turkey expects to export content to India worth $20 mn by 2018
MUMBAI: Many Indian television networks are in talks with Turkish content providers to roll out more Turkish serials.
Turkey is expecting to export content to India worth $20 million by 2018. The country’s first television export to India, ‘Feriha’, on Zindagi is well received by the Indian audiences. It is watched by an average of 36 million viewers in India each week.
“The Turkish delegation is very encouraged with the initial response at the three-day conclave and Turkey is predicting content exports of $20 million to India by 2018,” said Turkish Ambassador to India Burak Akçapar.
Turkey’s total export figure in content business is predicted to be $1 billion by 2023.
Meanwhile, Turkey’s state broadcaster Turkish Radio & Television Corporation (TRT) had a meeting with Doordarshan and both state-owned companies are set to sign an MoU for future content collaboration.
An official delegation of Turkish companies, led by the Istanbul Chamber of Commerce, attended FICCI Frames 2016 in Mumbai to promote collaboration in the cinema and television sector between India and Turkey.
In an effort to further strengthen its ties with Bollywood, the Turkish delegation had a meeting with the Mumbai Academy of the Moving Image (MAMI).
Turkey is in talks with the organisers of MAMI film festival to showcase Turkish cinema at the film festival in October this year.
The Istanbul Chamber of Commerce brought together Turkey’s leading content industry representatives to meet the Indian media and entertainment industry at the “Turkey: Home of Content” booth at FICCI Frames with the support of the Turkish Ministry of Economy, Ministry of Culture & Tourism and the collaboration of the Turkish Embassy in New Delhi and Turkish Consul General in Mumbai.
The Turkish companies participating in the delegation were Ayyapim, Kadraj, Kanal 7, Outline Ajans, Pana Film, Tac Medya, TRT and ULKE TV. With this high-powered delegation, and the support from the government, Turkey is actively seeking collaborations with Indian media and entertainment companies in the areas of film and television content.