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Times Internet to launch Ad Age India
MUMBAI: Times Internet (TIL), the digital arm of The Times of India Group, has entered into a partnership with Advertising Age to launch Ad Age (Ad Age) India.
Ad Age is a source of news, intelligence and conversation for the global marketing and media community. Ad Age India will combine the authoritative status of this marquee publication with the rapidly growing and evolving Indian media and marketing ecosystem to create a vibrant platform for the industry. In addition to comprehensive coverage of strategic topics, insights, news, trends and ideas across the region, Ad Age India will work with thought leaders across the industry to deliver value to its readers.
The alliance is a part of Times Local Partners (TLP), a business unit of TIL which partners with global digital companies across publishing, product and platform to help them launch and grow in India, APAC and Middle East. Ad Age joins the growing TLP portfolio, which has already rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista, ReadWrite, Business Insider and IGN.
Times Local Partners business head Puneet Singhvi said, “We are very excited about bringing Ad Age to India. Ad Age has achieved an iconic status amongst the media and marketing community globally and we look forward creating a strong platform for the fraternity through Ad Age India. We are confident that Ad Age India will soon become a marketing communication brand to trust and the one that the industry follows. We also plan to roll out the regional versions of the highly revered Ad Age Lists soon.”
Ad Age VP, publisher Allison Arden said, “India has emerged as one of the world’ fastest-growing ad markets with a vibrant and innovative community of advertising, media, and marketing leaders. Ad Age is thrilled to join with Times Internet in bringing our distinctive global news, intelligence, and insight to Indian readers.”
TLP will be putting together a strong editorial and insights team to publish local industry news, trends and analysis alongside the global coverage of strategic topics for marketers and media. TLP will also leverage the media reach that the Times Group has across platforms to grow Ad Age India strongly.