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Tata Comm builds global cloud-based media platform for VICE Media

MUMBAI: Tata Communications has joined hands with US-Canadian digital media and broadcasting company VICE Media to build a high-performance, cloud-based platform for global media asset management, storage, content contribution and distribution.

This platform will enable VICE Media to capture content anywhere in the world, and quickly make it available to hundreds of editors in production centres in New York City, Los Angeles, Washington DC, Toronto and London, for publishing and broadcasting across VICE Media channels.

Speaking on the new initiative, VICE Media VP of IT Ariel Rubio said, “We need to be able operate seamlessly across all platforms to reach a global audience with our content. To do this, we need a powerful, well-connected platform that enables us to collaborate as if we were together in the same location. Working with Tata Communications, we are able to get a LAN experience in a WAN environment, underpinned by the company’s global network.”

The new platform is underpinned by Tata Communications’ Media Ecosystem, which offers VICE Media a full set of media solutions. It includes the Video Connect service, which complements VICE Media’s local area network (LAN) and provides the company with a global area network of video contribution and IP connectivity.

With speeds of up to 10Gbps, Video Connect enables a seamless transfer of video files and remote collaboration between VICE Media teams across different geographies as if they were in the same location. The Media Ecosystem is also equipped with Tata Communications’ IZO Cloud Storage, which provides VICE Media with secure, reliable private cloud-based media storage for read-write access and archival of data-intensive video files.

Tata Communications global media and entertainment services VP and GM Brian Morris said, “VICE Media’s needs reflect a growing trend in the media and entertainment market, whereby there is a huge pressure to quench audiences’ thirst for live events, big and small, as they happen around the world, and bring viewers enhanced experiences through higher quality formats such as 4K and UHD.

“In this high-pressure environment, which is being transformed by digital technologies, you need an infrastructure that is completely integrated across media asset management, storage, content contribution and distribution. That is what we are creating for VICE Media, with the aim of empowering the company to continue on its path of phenomenal growth in this rapidly evolving market.”

Previously, some of these files were stored on premises which made teamwork challenging between different studios. All VICE Media’s files, including videos in HD, 4K and UHD formats, are also now replicated in multiple private cloud locations around the world in real time for back-up and disaster recovery.

Additionally, Tata Communications has also integrated VICE Media’s media asset management and file acceleration tools into the new bespoke platform, creating an end-to-end solution for around 5,000 VICE Media employees around the world.

VICE Media’s offering spans across broadcast and OTT channels such as VICE News, VICE Sports, Noisey (music), Motherboard (technology and science), Broadly (women’s interest), i-D (fashion) and Tonic (health and fitness), among many others. Content on these channels consists of news reports, live and recorded events, documentaries and a wide range of other types of videos.

Tata Communications’ media and cloud services are underpinned by the world’s largest subsea fibre network of its kind, creating an end-to-end and integrated solution for VICE Media. Today, over 25% of the world’s internet routes travel over Tata Communications’ network and the company is the only Tier 1 IP network provider that is in the top five by routes in five continents.