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Taboola in deal with Jagran New Media for multi-platform content discovery

NEW DELHI: Taboola, the world’s leading discovery platform, has inked an exclusive, multi-year agreement with Jagran New Media, the digital arm of media group Jagran Prakashan.

The partnership is expected to boost Jagran’s audience engagement and monetisation through Taboola’s personalised content recommendations in English and Hindi.

Taboola’s personalised content recommendations will be integrated across Jagran’s network of desktop and mobile sites to drive engagement and revenue for the publisher.

The implementation will include Jagran.com (Hindi news site), JagranJosh.com (education site), JagranJunction.com, JagranPost.com, Onlymyhealth.com (health portal), Mid-day.com, Naidunia.com and iNextLive.com.

Jagran is one of the top digital media platforms in the country with 30 million unique visitors each month consuming content that spans news, education, and health.

According to comScore, 60% of Jagran sites’ overall traffic derives from mobile devices.

“Mobile is a very important growth driver for Jagran’s portfolio,” said Jagran New Media CEO Sukirti Gupta. “Taboola’s discovery technology will allow us to engage our audience wherever they may be, with some of the most interesting content on our site and from around the web.”

Over the past year, Taboola has been focused on expanding into new international markets that present the biggest opportunities for publishers, brands and marketers to connect with consumers via content.

To date, Taboola has established key partnerships with leading Indian publishers including Times of India, Hindustan Times, Bhaskar Group, Rediff, NDTV, India Today and OneIndia Network.

“With mobile traffic increasing at a rapid rate, India is transitioning from a mobile-first into a mobile-only country with massive reach, which will open up new opportunities for brands and marketers looking to engage consumers with ROI-driven storytelling,” said Taboola founder and CEO Adam Singolda.

“We’re excited to partner for years to come with such a highly respected and influential media organisation as Jagran New Media on revolutioniaing mobile engagement and monetization in India.”

India is expected to have 1.4 billion mobile subscriptions by 2020, according to the latest Ericsson Mobility Report. This projected growth is attributed to the availability of low-cost devices and services, and will enable many Indians in rural areas to access the internet via mobile.

Taboola’s advanced mathematical engine analyses hundreds of real-time signals including user behaviour, geography, device, collaborative filtering, and social media trends to predict which content a user may most want to consume next. When users engage with content on Taboola’s network, revenue is earned and split with the publisher.