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Star Sports India ties up with McLaren-Honda F1 team
MUMBAI: Star Sports India today became a corporate partner of the Formula 1 team McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions.
Star Sports, as the exclusive broadcast partner of the FIA Formula One World Championship, plans to showcase the Formula 1 experience on its Star Sports Select HD channels and continue to grow the sport’s fan base throughout India.
The partnership will see McLaren-Honda and Star Sports India work together to create bespoke content, including exclusive interviews, for their TV and digital channels.
As part of the agreement, viewers will have the opportunity to win an exciting range of prizes, including the chance to win a trip to join the team trackside at a grand prix race weekend, ride in a McLaren high-performance road car or meet the McLaren-Honda drivers.
The Star Sports India branding will be displayed prominently on the drivers’ overalls of McLaren-Honda teammates Fernando Alonso and Stoffel Vandoorne throughout the season.
McLaren Technology Group executive director Zak Brown said, “It’s always exciting to bring a new partner on board. I’ve had that feeling a few times in my career so far! With Star Sports India joining a brand as eponymous as McLaren, the fit is as obvious as it is compelling. We are a sports and technology company—racers at heart, of course, and, therefore, innovators in everything we do. And talking to Star Sports India, we quickly discovered a similar innovative mindset and shared passion for how we engage sports fans through great content. That’s why I’m really looking forward to working with the great team at Star Sports India and seeing what we can achieve together to bring fans even closer to the sport we love.”
Commenting on the agreement, a Star India spokesperson said, “Star Sports India has always striven to build a multi-sport culture in the country and our strategic partnership with McLaren-Honda furthers this agenda. McLaren-Honda is one of the most successful teams in F1 history, and their passion for technology and pushing the boundaries on innovation aligns with our mission here at Star Sports. Indian sports fans have always shown interest in engaging with multiple sports and this association will help viewers to closely engage with all the on-ground action of Formula 1.”