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Star Movies’ marketing campaign to promote ‘The Wolverine’ premiere on Independence Day

MUMBAI: English movie channel Star Movies premieres ‘The Wolverine’ on Independence Day at 1 pm, 9 pm.

Hugh Jackman plays the title character in the film The Wolverine/Logan. Aet in Japan, the film chronicles Logan’s Samurai training and has some incredible action sequences. The film made roughly $414.8 million worldwide.

The broadcaster is doing 360 degrees marketing and digital campaign around ‘Wolverine’.. The experiential campaign focuses on consumer engagement giving them a taste of the film like never before.

The broadcaster has tied up with Gold’s Gym for an intensive Wolverine Workout session. Partnering with the health club chain across Mumbai, Delhi, Pune and Bangalore, they will create a custom made workout plan for anyone who aspires to get the Wolverine physique. Wolverine Workout is a specially designed high intensity form of training which ensures burning fat with power drills to increase strength and muscle. It is a customised functional cum power workout for a duration of an hour per day. The trainers at Gold’s Gym will work on your endurance, stamina and speed incorporating cardio vascular and strength moves.

After giving fans chance to become fit like the Wolverine, Star Movies also gives fans an opportunity to pose with the original Wolverine claws. Fans can get their pictures clicked at the Wolverine photo booth activity at select PVR cinemas across Mumbai and Delhi.

Star Movies has also tied up with premium eatery, California Pizza Kitchen to create a special Wolverine menu. The Wolverine Power combo will be available at select outlets of CPK in Mumbai and Delhi.

Star India GM English cluster Kevin Vaz said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.