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Stage set for a bidding war as BCCI issues ITT for IPL media rights

MUMBAI: The Board of Control for Cricket in India (BCCI) has issued tender notice for Indian Premier League (IPL) media rights.

The BCCI has broken the IPL media rights into three packages—India sub-continent TV rights, India sub-continent digital rights and rest of the world (ROW) media rights. The rights cycle is for five years 2018–22.

The India sub-continent TV and digital rights are expected to witness fierce battle between Star India and Sony Pictures Networks India. Amazon India, Twitter, Facebook and Reliance Jio are also interested in the India sub-continent digital rights.

Interested parties can submit bids for one or more rights packages. The invitation to tender (ITT) document will be available at the BCCI office from 21 July to 24 August. The ITT is available for Rs 6.8 lakh but will be free for companies that had bought the ITT in last year’s aborted auction.

The authorised representative of the bidder will have to deliver the bid in person to the BCCI office at 9.30 am on 28 August.

The BCCI said that it reserves the right to cancel or amend the entire bidding process at any stage and to reject any and all bids without providing any reason. Only entities that have bought the bid document can bid for the rights.

As per the ITT issued by the BCCI in 2016, the Indian sub-continent TV rights were for a period of 10 years (2018–27) while the India sub-continent digital and ROW media rights packages were for five years (2018–22). The rest of the world rights was broken into six groups.

Eighteen companies including Star India, Amazon Seller Services, Followon Interactive Media, Taj TV India, Sony Pictures Networks, Times Internet, SuperSport International, Reliance Jio Digital Services, Gulf DTH FZ, GroupM Media India, beIN IP, Econet Media, SKY UK, ESPN Digital Media (India), BTG Legal Services, BT, Twitter and Facebook had bought tenders.

The process got cancelled at the last minute as the companies were planning to submit their bids. The BCCI was expected to announce the IPL rights winners on 25 October 2016.

The SC-appointed committee of administrators headed by Vinod Rai is looking into the day-to-day functioning of the BCCI after Anurag Thakur was removed as president of the cricket body.