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Sporty Solutionz sublicenses rights of Eng-SL series to Rupavahini and Dialog
MUMBAI: Sporty Solutionz has sublicensed the media rights for Sri Lanka-England series to state-owned Sri Lanka Rupavahini Corporation and multi platform operator Dialog.
Rupavahini has acquired free-to-air (FTA) rights for the territory while Dialog has bagged rights to broadcast the Sri Lanka-England series on various other platforms, including pay TV rights.
Sri Lanka is touring England for a series of three Tests, five one-day internationals and one-off T-20 international. Hosts England have won the Test series 2-0 as the visitors forced a draw in the last Test, played at the Lord’s, London. The one-day series starts from Tuesday next, to be followed by the one off T-20 on 5 July.
Sporty Solutionz, Indian subcontinent’s leading media rights company, has also distributed the Sri Lanka rights in the past for their national cricket team’s tour of New Zealand.
“Sri Lanka, like India, is a country crazy about cricket. We take pride in bringing in the best cricketing action to the sports lovers in the Emerald Island,” says the Sporty Solutionz chief executive Ashish Chadha.
“The young Sri Lankan side is going through a transitional phase after the Jayawardene-Sangakkara era. The nation has a good talent pool and the series in England has generated tremendous interest in Sri Lanka,” he added.