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Sporty Solutionz, Aidem Ventures form JV

MUMBAI: Aidem Ventures and sports management firm Sporty Solutionz have formed a joint venture under the name of ‘Aidem Sporty’.

As per the contract, the team at Aidem will manage and monetise sports properties in India.

In the past, Aidem has been an exclusive media representation house for established sports properties such as Indian Badminton League [a Sporty Solutionz property], National Games Kerala 2015, Bangladesh Premier League, Sri Lanka Premier League and many others.

Aidem Ventures chairman Ashok Kumar Gupta said, “Aidem’s successful stint with experienced professionals in the sports circle has propelled us to launch a dedicated sports unit in the form of Aidem Sporty. This expansion will now help us to streamline our focus on general entertainment and sports entertainment as two individual platforms enticing brands to leverage our segmented products on board. With Aidem Sporty, we are looking forward to being one of the leading solution providers in the field of sports consultancy and marketing.”

Sporty Solutionz CEO Ashish Chadha mentioned, “Assessing Aidem’s resilient efforts and finest networking prowess in the world of sports, we were convinced to join hands. I believe this synergy of two successful businesses will be an ideal promotional vehicle for all the sports-based brands in India.”

Recently, Aidem Sporty seized their first deal with a newly-launched sports portal, that delves into the business of sports in India and overseas. The portal was unveiled in Pune amidst the presence of global sports legends like Shane Warne, Harbhajan Singh, Sunil Gavaskar, Virendra Sehwag, VVS Laxman and many other luminaries.

“We are in high spirits about this latest forked-out development and are confident to scale up the sports business with our expertise. We are also looking at widening our reach by tapping innovative prospects, going ahead,” said Aidem Ventures president Alok Rakshit.