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Sports consultancy firm raises funding from Amtrak Tech CMD Sandeep Arya

MUMBAI: Sports consultancy firm Time of Sports has raised an undisclosed amount from Sandeep Arya, chairman and MD of $32-million conglomerate of companies Amtrak Technologies, Presto Infosolutions and Sanvei Overseas.

The fund raised will be invested in expanding the existing sports consultancy leg of the company to create an ecosystem of sports and fabricate India’s largest grassroots initiatives.

The company also plans to develop a unique sports mobile app which will further converge online and on-ground sports and fitness activities. The app will help the brand reach out to around 100 million school kids and their parents which will also enhance the presence of the brand exponentially. Lastly, a portion of the funds would be utilised to launch the world’s largest STEM-based technology challenge—F1 in Schools in India.

Time of Sports is an evolving sports company marking its presence in online as well as on-ground sports.

Time of Sports CEO and founder Yashraj Singh said, “We are extremely pleased to have Mr Arya investing in our dream and we look forward to steering the company towards transforming the overall sports consultancy scenario in the country. We envisage to develop the youngest minds and sports stars in the fastest-growing economy. We are constantly carving befitting sports solutions and building a work group obsessed with quality and innovation. We are geared to be trailblazer of disruptive sports marketing concepts in corporate and grassroots sports initiatives. India is emerging in the business of sports and we are at the opportune moment of this era. Mr Arya amplifies the mission of the company and makes the team a perfect amalgamation of experience and energy, innovation and technology.”

Since inception, Time of Sports has provided consultancy advice to the sports and fitness sector and delivered unique proprietary platforms like NCR Games, Corpwarriors, Indian Fitness Festival and many more. The company has introduced multiple programmes and platforms to popularise sports as an important aspect among sports enthusiast in the country. It has conceptualised, consulted and executed sports initiatives like sports days, leagues and marathons involving large corporate, RWA’s and schools as well. These services have also supported governmental agencies like DDA, national dailies, national sports organisations, local sports clubs and institutions.

This year, Time of Sports brings F1 in Schools to India. F1 in Schools is an international STEM (science, technology, engineering, mathematics) competition for school children (aged 9–19), wherein groups of 3–6 students design and manufacture a miniature ‘car’ out of the official F1 model block using CAD/CAM design tools. F1 in Schools is an internationally acclaimed brand associated with the Grand Prix.