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Sony Pictures India ropes in Vivek Krishnani as MD

MUMBAI: Sony Pictures India has announced the appointment of Vivek Krishnani as managing director effective 1 November.

He will oversee all theatrical distribution for Sony Pictures Entertainment’s films.

Vivek KrishnaniSony Pictures Entertainment produces, acquires, and distributes its films under its various film labels: Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Animation, Sony Pictures Classics, Sony Pictures Worldwide Acquisitions and Sony Pictures International Productions.

Krishnani moves from sister company Multi Screen Media, where he was serving as senior VP– revenue and marketing for the film production arm MSM Motion Pictures.

Brett D HoggSony Pictures Entertainment SVP – international distribution – Asia Brett D Hogg commented, “I’m very pleased to welcome Vivek to Sony Pictures India. He’s a media veteran with very valuable experience in the unique and dynamic Indian market, in both Hollywood and Local Language productions. Under his leadership, we look forward to taking Sony Pictures India to even greater heights.”

Krishnani said, “I have had a great experience being part of the Sony family and I am now looking forward to a new role with Sony Pictures India. With a legacy of over 80 years since the first Columbia Pictures office opened here, Sony Pictures has over the decades continued to entertain Indian and global audiences. We are committed to further strengthening our distribution network in India and overseas and also looking to scale up our local acquisitions as well. We have a great line-up ahead and I’m excited to hit the ground running.”

Prior to MSM Motion Pictures, Krishnani was with Fox Star Studio for six years, where he was heading distribution, marketing and syndication for titles such as ‘Avatar’, ‘Slumdog Millionaire’, the ‘Ice Age’ franchise, ‘Life of Pi’, the ‘X-Men’ franchise and Indian films including ‘My Name is Khan’, ‘Bol Bachchan’, ‘Raaz 3’, ‘Force’, ‘Jolly LLB’, ‘Jannat 2’ among others.

Prior to Fox Star Studios, he was with Turner Entertainment Networks serving as executive director marketing – Asia Pacific based out of Hong Kong.

He was also a part of the start-up team of Radio City and before he was with Star Plus, responsible for strategic planning and marketing.

He began his career with Lowe Lintas (then Ammirati Puris Lintas).