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Sony Max brings the second edition of ‘No Talkies’

MUMBAI: Hindi movie channel Sony Max is set to roll out the second edition of ‘No Talkies’, its ‘dumb charades’ competition targeting media agencies.

Media agencies will showcase their acting prowess, as the national-level competition seeks to find the ‘filmy deewana’ among media agencies, buyers and planners across Delhi, Mumbai and Bengaluru. An exclusive property of the channel, it will culminate in Mumbai to find the winner.

Through this property, Max aims to provide a unique platform for media agencies to have fun à la ‘Bollywood’ style.

The channel had received positive feedback on its initiative last year, and believing in going beyond movies to captivate its audiences and to create a buzz for inviting registrations, Max will be pulling out all stops to amplify noise around this event.

Sony Max VP marketing Vaishali Sharma said, “With all of us harbouring a love for movies, this unique initiative aims to celebrate our love for Bollywood through the fun and interactive game of ‘Dumb Charades’. We are pleased with the success of our event last year and are bringing back this property for a second time around to generate excitement around Hindi movies.”

Online registrations for the event have commenced and a total of three ‘deewanas’ can form one team. All the participating teams will be slotted into different groups and will have to compete with each other over a few rounds of the game.

The city rounds of the activity will take place in Bengaluru on 3 September, followed by Delhi on 5 September and Mumbai on 12 September. The finale, scheduled for 19 September in Mumbai, will have a Bollywood theme to provide entertainment.