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Sky to invest £3 mn in production companies, arts organisations

MUMBAI: UK pay TV service provider Sky is encouraging arts organisations and production companies to pitch collaboratively for up to £1 million annually on new TV ideas, as part of a broader investment in the UK and Ireland’s creative industries.

The initiative, Sky Arts Amplify, is designed to foster integrated partnerships between creative institutions and TV production companies, bringing the vibrancy and breadth of the arts in the UK and Ireland to life on screen in innovative, new ways. £1 million is available annually for the next three years.

Amplify furthers Sky’s position as an established supporter of the arts in the UK and reiterates Sky’s ongoing commitment to investing in original UK content. Amplify seeks to offer ways for arts organisations to reach new, wider audiences, and to create arts programming for Sky customers.

Sky Arts Amplify is the evolution of Sky Arts Ignition, a scheme launched in 2011 which saw partnerships with the V & A Museum and Tate Liverpool to stage groundbreaking new work. Sky added that it underlines its position as the home of the UK’s only dedicated arts channels, as well as one of the biggest corporate supporters of the arts, following the success of long-standing partnerships with the Hay Festival and the English National Ballet.

Sky CEO Jeremy Darroch said, “Amplify continues our long-standing commitment to support the arts on and off screen. We hope that this initiative will generate exciting results for both the arts industry and our customers.”

Sky Arts director Phil Edgar-Jones said, “The arts landscape of the UK is more exciting than it’s ever been, and we want to reflect that on Sky Arts. But we don’t just want to make TV about the arts – we want to make artistic TV. Sky Arts Amplify is about bringing the best people in their fields together to do this in bold, fearless ways.”