- McDonald’s to shut down 169 outlets in India
- Triple talaq violates rights of Muslim women: SC
- WhatsApp Coloured Text Status Now Rolling Out to Android and iPhone
- Airtel to launch its own Rs 2500 4G smartphone before Diwali
- Sasikala uses 'barricaded corridor' in jail premises as private space, claims former DIG Roopa
- Police verification for passport to go online within a year
- 'Routine run' kills second IMA cadet in 2 days; 5 in hospital
- MLAs supporting TTV Dinakaran meet Governor, demand Palaniswami's removal
Shree Venkatesh Films inks JV with B’desh film studio for adventure film
MUMBAI: Shree Venkatesh Films (SVF) has formed a joint venture (JV) with Bangladeshi film studio Jaaz Multimedia for producing Bengali films.
The first venture of the JV will be the next Kakababu film by ace director Srijit Mukherji. Titled ‘Yeti Obhijaan’, the film is an adaptation of ‘Pahar Churaye Aatonko’ from the Bengali adventure series, Kakababu.
Featuring Prosenjit Chatterjee as Kakababu, the film will go on floors this May. It will be shot in India and Switzerland.
Originally conceptualised as the first 3D film of Bengal, ‘Yeti Obhijaan’ will now witness a 2D release due to some infrastructure constraints. The main reason for the same is the lack of sufficient 3D screens in West Bengal. As per multiplex reports, a 3D version of a film always has a better pull than its 2D version.
Director Srijit Mukherji said, “Besides few multiplexes in the city, there are not many single screens out there that can play 3D films. Additionally, production-wise, there is a lack of proper 3D rigs to use jimmy jibs in Kolkata. Thus, I think it’s wise to shoot and release ‘Yeti Obhijaan’ in 2D for now. I am hoping we will have proper infrastructure support by the time we do the third Kakababu.”
Pankaj Ladia, a multiplex operator, said, “Generally multiplexes have limited 3D auditoriums and the number of 3D shows get divided among all the 3D movies, and in most of the cases it has been noted that 2D version doesn’t work better if your 3D version is releasing, so a movie in 2D will have a better reach to audience than 3D.”
SVF Entertainment director & co-founder Mahendra Soni said, “We make films to reach out to the mass and if audiences cannot enjoy the content the desired way, they feel cheated. From a business perspective, a film needs to work at the box office and if the infrastructure doesn’t support proper screens, there is no point pushing for a different version of the film to suffer losses. Thus, we have jointly decided to go for the 2D version of the film.”