21 Nov 2017
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Short film ‘Ludo’ to release on Whatsapp

MUMBAI: Colour Bar Entertainment, a creative consultancy specialising in short audiovisual concepts and content for the digital medium, is set to release its upcoming short film ‘Ludo – of a dice and a decision’ on WhatsApp.

The film, which aims to break the stereotypical mindset towards women, will be released on the messaging app on 29 May, making it the first micro movie to ever release through this new-age medium.

‘Ludo – of a dice and a decision’ is presented by Colour Bar Entertainment in association with Spotlight. It is written and directed by Faraz Ali and is based on a conversation between two cab drivers over a game of ludo.

Speaking on the film’s distribution strategy, the film’s writer-director Faraz Ali said, “One cannot ignore the variety of content being consumed through pocket devices. Browsing happens in parallel across platforms. Hence, we identified WhatsApp as a habituated and quick medium for distributing our microfilm. It is our attempt to discuss safety of women and other stereotype. Our aim is to keep the dialogue going.”

Besides the movie reaching an audience through WhatsApp, the production house has tied-up with cab agencies in Mumbai to screen the film for drivers. The distribution and promotion of the film will happen in a phased manner across cities such as Delhi, Bengaluru, and Kolkata through cab associations.

Producer Abbas Syed added, “We lead complicated lives and Colour Bar Entertainment’s endeavour is to rekindle the small nuances of life. Each of our films has a simply story. Given what our nation is going through, ‘Ludo – of a dice and a decision’ was a story waiting to be told. It is a simple thought that goes a long way.”

Sharib Hashmi plays the protagonist in the film, who engages his fellow taxi driver, played by Bhushan Vikas, in a titillating tale of a night drive with a female passenger.

Hashmi added, “Prior to working in movies, I’ve worked with the team of Colour Bar Entertainment on their first short film ‘Mehrooni’. When Faraz Ali narrated the script of ‘Ludo – of a dice and a decision’, I was hooked. It has substance. The film attempts to bring about a change in the mind-set towards women.”