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Shemaroo wins Gold Award for #FilmigaaneAntakshri at IAMAI

MUMBAI: Shemaroo Entertainment Ltd has won a gold award for #FilmigaaneAntakshri at the 7TH India Digital Awards organised by the Internet & Mobile Association of India (IAMAI) in the category of social media marketing.

IAMAI had around 300 entries from leading brands and five among them were nominated for the award, namely Coca-Cola India, IDFC Bank, Woodland Worldwide, Nutralite and Shemaroo Entertainment.

Prior to this, #FilmigaaneAntakshri also entered the Limca Book of Records for hosting the longest-running Antakshari on Twitter.

#FilmiGaaneAntakshari, an initiative by Shemaroo’s Filmigaane, is the first of its kind digital campaign that ran on Twitter for seven continuous days, 24 hours from 26 September. The campaign was designed to make people re-live the beautiful retro era.

During the course of this campaign, on an average one winner was selected in every five minutes and a total of 2016 winners were selected in 168 hours. A Grand prize worth Rs 10,000 was announced for the person who showed the maximum participation during the campaign.

The campaign created a stir amongst the twitter users and went viral for days. Shortly radio and news portals also started speaking about it.

Shemaroo Entertainment Ltd director Jai Maroo said, “It is an exciting moment for us. We are thankful to the IAMAI for the prestigious award. In the last few months, we have redefined our social media strategy and gone a step further to bring twist and turn in the rules of entertainment on social media. People believed that Twitter is a more youth oriented platform and a retro Antakhri on the platform is not a great idea. However, we decided to challenge the thoughts and we created history. This award speaks out loud that we are on the right track and I believe this is just the beginning and many more stories will be told.”

Shemaroo Entertainment Ltd director Hiren Gada shared his thoughts on the occasion, “We are excited and overwhelmed at receiving this award. We are also thankful to IAMAI and the jury members for the recognition they have given to our initiative. Our social media team consists of a group of enthusiastic, young and vibrant people who strive to gather a deep understanding of consumer preferences. They keep coming up with fresh and innovative initiatives to entertain and engage the populace on the platform. With this award, it feels that our efforts are being recognized by the industry.”

IAMAI is a not-for-profit industry body that has the mandate to expand and enhance the online and mobile value-added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.