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Shemaroo partners with connected car platform Ola Play

MUMBAI: Content company Shemaroo Entertainment has partnered with Ola Play, a connected car platform for ride-sharing, a proprietary platform of Ola.

As part of the association, Ola Play consumers will get a hand-picked catalogue of videos to choose from comprising Bollywood music, and comedy clips.

Shemaroo currently owns mobile apps such as Gods, Filmi Gaane, YouTube Channels such as Filmi Gaane, Bhakti Songs, Indian Comedy, Shemaroo Kids and various DTH channels. A large pie of this content will now be available on Ola Play. This will also include original content produced by Shemaroo’s brand – Comedy Walas.

Shemaroo Entertainment director Jai Maroo said, “We are excited with our association with Ola and Ola Play as it has given us yet another opportunity to connect with our audience while they are on the move. With the idea of offering entertainment during commute for a better in-cab experience, Ola definitely has moved the bar higher for other players. Shemaroo owns one of the largest content libraries in the country and we are glad to have been able to showcase few of our videos on the platform.”

Ola Play Senior Director and Head of Product Abhishek Agrawal said “With Ola Play, we are consistently working towards enhancing customer experience to ensure an immersive and productive experience for them while they are traveling to their destination. In this endeavour, we are excited to partner with Shemaroo and bring their wide range of comedy, music and other videos to Ola Play. With this association, we are offering our consumers premium entertainment content aligned with our strategy to transform the consumer’s ride experience to one that is intelligent, contextual, and unique.”

Currently, Ola Play is available in seven cities in the country; Mumbai, Delhi, Bangalore, Chennai, Pune, Kolkata, and Hyderabad. Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience through several partnerships across categories to build a high quality interactive experience for users.