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Shashi Shekar Vempati appointed Prasar Bharati CEO for 5 years
MUMBAI: Public broadcaster Prasar Bharati has finally got a full-time CEO with the appointment of Shashi Shekar Vempati. A former principal architect of Infosys Technologies, he was the head of pro right wing and now defunct website Niti Central.
Vempati has been appointed as the CEO for a period of five years on the recommendation of the three-member committee headed by Vice President Hamid Ansari, Press Council of India chairman Justice (Retd) CK Prasad and Information and Broadcasting secretary Ajay Mittal, who is also the President’s nominee.
Vempati will succeed Rajeev Singh, member (finance) of the board, who was serving as the interim CEO after S C Panda retired earlier this year.
Jawhar Sircar, the earlier full-time CEO of Prasar Bharati, had served for more than four years from February 2012 to October 2016. Sircar retired prematurely few months before his retirement.
Vempati has been serving as a member (part-time) of the Prasar Bharati board since February 2016.
As part-time member, he has served in the public broadcaster as chairman of the audit committee, member of the finance and accounts committee, the technology committee, the sports rights committee and the HR committee.
An alumnus of IIT Bombay, Vempati has over two decades of experience as a technocrat with specialisation in areas of corporate management, technology consulting and digital media. He has worked in Infosys for more than a decade as Product Strategist and Digital Innovator in North America. He currently holds two patents “Real Time Business Event Monitoring, Tracking and Execution Architecture” and “System and method for monitoring and management of inventory of products and assets in real time” under his name.
He has authored many books, including ‘Broadcasting Technologies in India’, ‘National Digital Security Architecture in India’ and ‘Creating a Global Media Platform out of India’.
Former bureaucrats have mostly occupied the chair of the Prasar Bharati CEO. But with the appointment of Vempati, the government has broken away from this tradition.