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Seventynine repositions as in-app video platform

MUMBAI: Seventynine has announced its move from being a pure-play ad network to an in-app ad-serving platform focusing on video.

Putting a spin on its patent pending ad integration and monetisation platform Appjacket, Seventynine now offers it as an independent technology platform for ad serving and mediation on a licensing-based model.

As an in-app video platform, Seventynine will offer its technology and technical support to large app publishers who maintain their own sales teams, and are looking for a solution to enhance their inventory offerings.

Seventynine CTO Mustali Kachwala said, “We are trying to change the paradigms within which our industry works. Instead of working on a hard-set model, we want to give app developers absolute freedom in designing their own ad platform replete with features related to different ad formats that can be switched between different types, mediation features wherein ads from multiple demand sources can run via the same SDK, minute targeting options including contextual and behavioural via intelligent use of data and multiple macro parameters. Mobile is the computing device of choice for the largest section of population today. App developers won’t miss out on monetising any set of consumers irrespective of their consumers’ choices and preferences, via our in-app video platform.”

The technology will allow publishers to create custom ad spots at app start, app exit, or native in-app locations. Thus, they can choose to run one or more ad formats like zero-buffer video ads, media ads with multiple calls-to-action, interstitials, static banners, and more.