25 Sep 2017
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Sesame Workshop India, MetLife Foundation roll out Phase III of ‘Sapna, Bachat, Udaan’

MUMBAI: Sesame Workshop India, the nonprofit educational organisation behind the TV show ‘Galli Galli Sim Sim’ (the Indian adaptation of ‘Sesame Street’), and MetLife Foundation recently rolled out the third phase of its multimedia initiative, ‘Sapna, Bachat, Udaan: Aarthik Bal, Har Parivar ka Haq’ in Delhi, Jharkhand and Rajasthan.

Phase III introduces new engaging educational materials like comic strips, digital games, songs and a series of radio episodes.

The ‘Galli Galli Sim Sim’ radio episodes are on air in Delhi on AIR FM Rainbow 102.6 MHz. Listeners can tune into FM Rainbow every Saturday and Sunday at 8:02 pm and listen to ways the ‘Galli Galli Sim Sim’ characters Grover, Chamki and Elmo, save, share and donate.

Sapna, Bachat, Udaan Phase III introduces a new digital game, ‘Chuno aur Buno’, to teach children about choices and planning. Another new element is the ‘Aspiration Pond’, which helps children identify their aspirations—what they want to be when they grow up—and, hence, plan accordingly to achieve those goals. Kids are also enjoying the new comic strips, Doston ki Jodi, Kare Chahat Puri and Ghar par banaye, paise bachayen, which educate them about planning, sharing and spending.

“Through the Sapna, Bachat, Udaan initiative we aim to provide families access to the strategies and skills related to financial inclusion. We have successfully reached around 90,000 children through our approach to incorporate financial empowerment-related activities in daily routines and practices, facilitate open communication and interaction between children and adults. Through engaging activities, we hope to provide information that helps families and children be better prepared for the future and potential setbacks,” said Sesame Workshop in India MD Sashwati Banerjee.

“We have been pleased to see the success of the first two phases of the programme. We look forward to the introduction of Phase III, which further emphasises increasing the dialogue between parents and children towards making informed choices around spending, saving, and sharing and can help them realize their financial and non-financial goals,” said MetLife Foundation regional director for Asia Krishna Thacker.

In the past two years of its implementation, ‘Sapna, Bachat, Udaan’ has positively impacted families. The ‘Humare Sapne’ comic strip, for example, has inspired 8-year-old Hiralal to become a teacher when he grows up. He has been studying hard and saving some money towards his goal. On Diwali, when all his friends and siblings bought new dresses for themselves, Hiralal used his savings to buy his school uniform, so that he can go to school regularly and one day achieve his dream.

Like Hiralal, today many such young kids are becoming powerful agents of change, understanding and spreading messages of financial empowerment. They understand the importance of having dreams for their future and the strategies that can help them achieve those goals. Such stories reflect the power of high-quality, informative and engaging content, which can help children become influencers capable of bringing about social change in their families, communities and the world at large.

‘Sapna, Bachat, Udaan’ is the Indian adaptation of the global program ‘Dream, Save, Do: Financial Empowerment for Families’. In India, this initiative is expected to reach approximately 255,000 people (children and caregivers) through community engagement in Rajasthan, Jharkhand and Delhi and over 18 million children through national television. The program focuses on young children with the intention to help them acquire healthy financial skills and behaviour. The program provides content featuring the ‘Galli Galli Sim Sim’ muppets, language for discussion, and effective strategies for spending, saving, sharing and donating.