23 Sep 2017
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Seagrams Royal Stag Cricket Gear, Servo hop on-board India–Sri Lanka Series 2017

MUMBAI: Indian sports management company ITW Consulting, in association with Sri Lanka Cricket and Sony Pictures Networks India, has announced Seagrams Royal Stag Cricket Gear and Servo Lubricants as the title and ‘powered-by’ on-ground partners, respectively, for the India Tour of Sri Lanka Cricket Test Series 2017.

The other key partners of Seagrams Royal Stag Mega Cricket Cup India vs Sri Lanka Test Series are Hero MotoCorp (Hero), Bharat Sanchar Nigam Ltd (BSNL), Kent RO Systems (Kent), Dalmia Bharat Cement Ltd, MDH Ltd, Syska and Byju’s Learning App.

ITW Consulting recently announced acquiring certain exclusive rights from Sony Pictures Networks India (SPN), the sole and exclusive media rights holder of the Sri Lanka Cricket Series 2017. The deal with SPN involves title rights, on-ground and in-stadia advertising rights for all the cricket matches to be played during the series.

To enhance the technology, the matches will witness world’s largest sightscreen in HD along with 100% LED HD quality systems, usage of crowdfacing LEDs for the first time in cricket fan engagement.

ITW Consulting co-founder Bhairav Shanth said, “The response to this series from brands has been very positive given the unique mix of technology and innovation we are offering to elevate the brand association. We are pleased to announce the on-ground advertising partners for the test series. We will shortly announce the title partner for the ODI and T20 Series.”

The highlight of the ODI series is that the player of the series wins an Eicher Polaris Multix MS – BS IV vehicle.

ITW Consulting director MS Muralidharan said, “At ITW, we have ensured that we bring in some latest and most innovative in-stadia technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system.”

Sony Pictures Networks India (SPNI) president, distribution and sports business Rajesh Kaul said, “We have on-board some big brands as our advertisers. We aim to make the broadcast experience on the India Tour of Sri Lanka Test Series 2017 a memorable one.”

The 45-day-long cricket extravaganza will air on Sony Six and Sony Ten 3 channels and will be live-streamed on Sony Liv. Scheduled to reach prime-time audiences in India and Sri Lanka, the match preview, pitch report and toss will commence 30 minutes prior, followed by the match at 10 am for Tests, 2:30 pm for ODIs and 7 pm for the T20.