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Salman’s ‘Kick’ is first movie of 2014 to race to Rs 200 crore club

MUMBAI: Salman Khan-starrer ‘Kick’ is set to join the Rs 200 crore (Rs 2 billion) club at the domestic box office, the first movie to reach the milestone this year.

Till Sunday, 3 August, the movie had collected Rs 198.11 crore (Rs 1.98 billion) net and was short of less than Rs 2 crore (Rs 20 million).

kick-movie-poster01Directed by Sajid Nadiadwala, ‘Kick’ was another typical Salman Khan-styled action film which cashed-in on the Eid festival.

While on its release day, 25 July, it collected Rs 26.4 crore (Rs 264 million), this was followed by Rs 27.15 crore (Rs 271.5 million) on Saturday and Rs 30.18 crore (Rs 301.8 million) on Sunday. The first weekend total was a whopping Rs 83.73 crore (Rs 837.3 million).

During the week that followed, the film collected another 114.24 crore (Rs 1.14 billion) to take its domestic net collection to Rs 198.11 crore (Rs 1.98 billion).

Disney India VP and head – marketing & distribution, Studios Amrita Pandey commented, “A Salman release during Eid created a sort of mass hysteria around the film. Eid is always a highly competitive release window in many international territories too but the excitement around this movie internationally has been phenomenal. We released the movie 4 to 5 days pre Eid, so we worked towards a distribution and showcasing plan which gave us that push to make it a big week 1.”

She added that the Eid pre-release strategy worked very well globally as well, as the collections peaked on the day of Eid. “In most countries ‘Kick’ has been the highest grossing Salman Khan movie for Week 1. Eid is a big family occasion in multiple overseas territories and we wanted to give people a reason to celebrate it with ‘Kick’. In Pakistan, for instance, the movie has expanded to additional screens – to a record 62 screens (the highest for a Hindi film in Pak). The shows are going packed in spite of being scheduled as late as 12:30 in the night.”

‘Kick’ is Salman Khan’s highest overseas grosser. It has already made gross collections of up to $8.8 million with some screens yet to report.

In the Gulf, it has done business of $3.2 million and become the highest grosser for any Salman Khan movie in its first week. In the UK, it has collected $1.68 million.

The reported collection for ‘Kick’ in Australia is $431,000, the highest for any Indian film of 2014. Incidentally, North America box office collection reported so far is $2.06 million with some screens yet to report.

Pakistan reported box office collections of $1.2 million, making it the highest Salman Khan grosser in that country. “As hoped in the Gulf, UK and Pakistan, it is the highest grossing Salman movie ever in the first week. Marketing and distribution overseas has always been one of our key strengths and ‘Kick’ has proved to be yet another winner at the box office,” Pandey commented.