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Salman replaces SRK to top Forbes India celebrity list

MUMBAI: The third edition of the Forbes India Celebrity 100 has found a new leader in Salman Khan.

Salman has replaced Shah Rukh Khan in the 2014 edition of the list as the latter did not have any film release (except a cameo) in the period considered for this list—1 October 2013 to 30 September 2014.

salman-khanSalman Khan has topped the charts, both in terms of revenues and fame, a first for a Forbes India celebrity list topper. And while controversy and court cases continue to dog the actor, his clout has continued to grow with his box-office hits, TV appearances and his charitable trust Being Human, according to Forbes.

The second slot is occupied by Amitabh Bachchan, who has moved up three places this year. His celebritydom was only enhanced by his nearly 12 million Twitter following, the largest for anybody on that platform in India.

Meanwhile, SRK, despite a quiet year, has had a firm hold in the top of the list, thanks to his undiminished brand value that has earned him approximately Rs 202 crore or Rs 2.02 billion, the highest through endorsements. With 22 such deals in hand, he has endorsed the highest number of brands this year. On the fame count, however, he could only garner a seventh rank costing him the top slot.

The top 5 in the 2014 Forbes India Celebrity 100 dominates the earnings sweepstakes, accounting for as much as 35 per cent of the total revenues of the top 100. However, like last year, the top 10 list continues to have only one woman—this time, Deepika Padukone, who has replaced Katrina Kaif.

Preity Zinta makes a surprise entry in the celebrity list at No. 14 on the back of her fame count which far outweighs her relatively insignificant earnings. Her film career, however, had no role to play in this. It was her spat with Ness Wadia, the co-owner of IPL’s King’s XI Punjab, and the strong performance of the team that ensured media coverage.

The 2014 Forbes India Celebrity 100 issue this year is a five-cover special: Salman Khan, Akshay Kumar, Hrithik Roshan, Ranveer Singh and Sania Mirza. The all-star line-up also includes features on film directors Imtiaz Ali and AR Murugadoss, singer Arijit Singh, Olympic medal-winning boxer Mary Kom and cricketer Ajinkya Rahane.

The top ten and their earnings (in Rs crore)

1Salman Khan            244.50
2Amitabh Bachchan            196.75
3Shah Rukh Khan            202.40
4MS Dhoni            141.80
5Akshay Kumar            172.00
6Virat Kohli              58.43
7Aamir Khan              80.47
8Deepika Padukone              67.20
9Hrithik Roshan              85.00
10Sachin Tendulkar              59.54

While the Forbes India Rich List focuses on net worth, the Celebrity 100 list is arrived at by measuring money (earnings estimates) and fame. The list includes movie actors, television stars, sportspersons, authors, film directors, music directors, singers and stand-up comedians. Their gross pre-tax earnings are combined with their fame scores to arrive at the Forbes India Celebrity 100 List.