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SAB Group’s ‘Happii-Fi’ clocks over 10 mn views on YouTube

MUMBAI: SAB Group’s digital initiative ‘Happii-Fi’, which launched on 23 January, has clocked over 10 million views and 2 lakh subscribers in less than 80 days.

Happii-Fi has introduced the audience with unique concepts like “Bro-Court” – a take on the life of engineering college students and their issues that are solved by “BRO” played by the YouTube sensation Bhuvan Bam (BB Ki Vines); ‘Janhit Mein Jaari’, a show that talks about global current affairs giving it a humorous touch; ‘Rat Race’, an animated series revolving around rat friends working in a call centre called rat race teleservices; and ‘Peepal Ka Pedh Party’, an alternate take on the UP state elections lead played by Manav Dhanda , GROUP CEO, SABGROUP_Dec 2016Bhojpuri superstar Dinesh Lal Yadav (Nirahua) whose fate takes an unusual twist when he is selected as the face of the new party ‘Peepal Ka Pedh Party’ floated by a corrupt, out of power minister.

SAB Group CEO Manav Dhanda said, “Comedy has been in our DNA and with Happii-Fi it is a natural progression. Clocking 2 lakh organic subscribers and over 10 million views in a very short span of time, Happii-Fi has established itself as one of the fastest growing YouTube channels and this is just the start, a lot of it is yet to come very soon with many more exciting content pieces with the promise to always keep you entertained.”