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Russian TV content from major TV channels down by 12%
MUMBAI: KVG Research has announced the results of the annual research of Russian TV content market. In 2015, seven major TV channels in Russia (Channel One, Russia 1, NTV, CTC, TNT, St. Petersburg TV, REN TV) showed 9,400 hours of the produced Russian premiere content, which is 12% less than in 2014.
This amount doesn’t include information programs, news, morning infotainment programs, the sporting events and concerts, lotteries.
In 2015, the largest share of premier content belongs to the entertainment programs and talk shows, which together amount more than half of the total broadcasting time Russian premier content. At the same time showing of talk-shows increased by 10% compared to 2014 year, and entertainment programs decreased by 10%.
Feature films increased by 28% while the volume of TV films decreased by 4%. Content for children increased by 17%. Among other types of Russian premier content, volume of broadcast fell. The greatest fall was seen in TV series (33%).
The total market value of the premiers in broadcast of 7 channels, amounted in 2015 year 40.3 billion rubles, which is 9% less than in 2014. TV channels have revised their policies of content in 2015: some of them reduced the volume of the premiere broadcast, others have chosen to replace the more expensive type of content on less costly. And some of the channels, rooted premiere hours and increased the annual volume of costs for Russian premier content.
Forecasts of market participants who were interviewed by KVG Research, regarding the purchase prices for 2016, were optimistic. The most representatives of channels and production companies think that crisis events because of which was a sharp decline of prices in 2014 and the forecasts for their further decrease in 2015 reached their peak of negative influence. Overall, experts await to stabilise the market in 2016 and a small increase in prices – from 5-10%.