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RT inks multiple licensing deals for VR content
MUMBAI: RT, the global TV news network, has become a pioneer of 360-degree video format commercialisation by securing licensing agreements for VR content with organisations from across 20 countries.
The deals followed an RT showcase in which it demonstrated expertise in integrating panoramic videos into documentary features at MIPTV 2017, one of the world’s largest annual content markets.
“This year at MIPTV we have witnessed a real breakthrough in VR content licensing. For the first time we have concluded multiple VR content deals. It’s a clear sign that the market is becoming more established and that the demand for quality 360 content is growing. RT is uniquely positioned to deliver on this growing demand,” says Ed Chizhikov, head of RT 360.
With over 100 current titles, RT presented one of the world’s largest 360 VR original content libraries at the MIPTV market.
During the market, RT was able to successfully license its 360 VR content to 20 organisations from different countries including the UK, South Korea, China, the Philippines, Indonesia, and Malaysia, marking the growth of 360 VR as an essential part of the global content distribution business.
RT was among the first global news media outlets to adopt 360 technology for news production. RT’s panoramic videos are available on Facebook, YouTube and the RT360 app.