17 Oct 2017
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Royal Stag Barrel Select Large Short Films partners Jio MAMI with Star

MUMBAI: Royal Stag Barrel Select Large Short Films is associating with the Jio MAMI 18th Mumbai Film Festival with Star, providing a platform within the short film category.

Through this association, they have co-created a contest for aspiring filmmakers. It will inspire young filmmakers across the country to create original short films and provide them the platform to showcase their work. The winning short film will be screened at the festival and the director will get an opportunity to intern with VCF.

The contest will be judged by a jury comprising actor Tisca Chopra, film critic Anupama Chopra and festival creative director Smriti Kiran.

Speaking about the association, Pernod Ricard India, AVP of marketing, Raja Banerji said, “We are extremely proud of our association with Jio MAMI. Short films have evolved as a category in India in the last few years, and the advent of the digital space has played a significant role in this growth. Not only are short films emerging as powerful as long feature films attracting great audience online, but are also attracting great talent from the mainstream film industry. Keeping pace with the changing times, Royal Stag Barrel Select Large Short Films is happy to own the short film category at Mumbai Film Festival. This association will be a significant milestone for Royal Stag Barrel Select Large Short Films in its journey to become the destination platform for short films.”

Festival director Anupama Chopra said, “In an article titled ‘Does Cinema need Short Films’, New Yorker film critic Richard Brody wrote: The short film doesn’t supplant the feature; it nourishes it. It doesn’t make a filmmaker’s career, but it augments it, just as a brief visit to a friend may bring a wise word that may stick with a person for a lifetime. Or, to put it another way, movie theatres are like restaurants, which offer a chance for a good long talk; but there are also cafés for a chat, and the cinema needs those, too.’ I absolutely agree, which is why I’m thrilled that Jio MAMI with Star is partnering with Royal Stag Barrel Select Large Short Films for this category. We hope that something wonderful will emerge.”

Themed around the objective of ‘keeping it perfect’, the Royal Stag Barrel Select Large Short Films offers a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world, urging them to push for perfection when it comes to filmmaking.