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Repucom appoints Alexandre Callay as global director of media research

MUMBAI: Global sports marketing research firm Repucom has appointed Alexandre Callay as its global director of media research and content. Based initially in Paris, Callay will report directly to the company’s global COO Jeff Stein.

The position will leverage Callay’s extensive experience in the area of television ratings and audience measurement in order to offer deeper insights to Repucom’s global client base.

In his role, Callay will provide guidance on sourcing TV ratings and more generally media metrics for Repucom and its clients. He will also be responsible for developing new services for both sport and non-sport clients built on Repucom’s extensive databases.

On his new role, Callay said, “I have known Repucom for many years and am extremely delighted and thrilled to be part of their enterprise. They not only continue to grow at an astonishing pace, but more importantly they bring unique service offerings to the industry. With a team of specialists who nourish their expertise with proprietary sets of data, I am now working for an organisation dedicated to bringing the best possible advice and solutions to their clients at a global level.”

Prior to joining Repucom, Callay had served as Eurodata TV’s worldwide director and Mediametrie’s key accounts director. He has wide experience in development and management within international market research companies and a broad overview of different TV markets. He is a specialist in providing discrete research solutions to networks and distribution companies, thus helping them to position their content and to optimise their TV programming strategies.

He had earlier lived and worked for six years in Vietnam, Indonesia and Hong Kong.

“Callay is an outstanding professional who brings a vast wealth of experience as well as an excellent track record of delivering solutions to major players in the industry,” said Repucom founder–CEO Paul Smith.

“It is of great benefit to the company that he will be leading one of our flagship business areas. It coincides with our extended efforts to help enrich our relationships with our clients and I am looking forward to seeing the growth of the business in these areas.”