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Reliance Jio overtakes Bharti Airtel as No. 1 broadband player by subscribers

MUMBAI: India’s richest man Mukesh Ambani can shake up the market very fast. Reliance Jio, which is the billionaire’s pet project, has overtaken Bharti Airtel to be the new leader in the Indian broadband market.

Launching its telecom operations only in September last year, Ambani-led Reliance Jio has marched ahead of the pack in a matter of months. The service has 52.23 million wireless broadband users, ahead of Bharti Airtel’s 41.90 million, according to data provided by the Telecom Regulatory Authority of India (TRAI) until the end of November.

Vodafone stood third with 34.87 million subscribers, followed by Idea (28.40 million) and then Reliance Communications (16.08 million).

In October, Reliance Jio was behind Bharti Airtel and Vodafone. With 46.22 million subscribers, Bharti Airtel was the leader among the wireless broadband service providers.

In the overall broadband market, Reliance Jio has a share of 23.9%, followed by Bharti Airtel at 20.13% and Vodafone at 15.98%.

Service Provider-wise Market Share of Broadband (wired+wireless) Services as on 30.11.2016

Jio has been offering free voice and data services since its launch on 5 September 2016 and will introduce commercial pricing on 1 April.

In the wired broadband market, BSNL stood at the top with 9.95 million subscribers in November 2016. The other four wired broadband service providers were Bharti Airtel (2.03 million), Atria Convergence Technologies (1.14 million), MTNL (1.05 million) and You Broadband (0.60 million).

There was a marginal fall in the number of broadband subs