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Reliance Jio crosses 100-mn subscriber mark, launches Prime membership

MUMBAI: Reliance Jio Infocomm has hit the 100-million subscriber mark within six months of commencement of services on 5 September.

Though the service will cease to be free from 1 April, the bad news for rival mobile-telephony companies is that they will have to face new rounds of price wars as Mukesh Ambani said that his carrier Reliance Jio will charge its subscribers at sharply discounted rates.

Jio, which is offering 1 GB per day per user as an introductory offer, saw record additions of seven new members per second, every single day for the last 170 days.

This, the company said, is the fastest achieved by any start-up technology company in the world including the likes of Facebook, WhatsApp and Skype.

The price war doesn’t simply end after 1 April. Reliance Jio has launched the ‘Jio Prime Membership’ programme, which will allow its existing members and those coming on board this Marchto enjoy the unlimited benefits of the existing Jio Happy New Offer for another full year or until 31 March 2018 for a one-time enrolment fee of Rs 99 and an introductory price of Rs 303 per month or Rs 3,636 a year. They will thus get 1 GB of data a day and all of Reliance Jio’s apps at this price level.

The programme will enable Jio Prime Members to enjoy the full bouquet of Jio’s applications free of cost until 31 March 2018. This translates into an additional benefit worth over Rs 10,000 for the Jio Prime Members.

There will be many other attractive deals and offers from both Jio and its partners that the Jio Prime Members will enjoy under this programme.

The Jio Prime Membership is available only for existing Jio customers and the enrolment window will remain open from 1 to 31 March 2017. Enrolment for Jio Prime Membership can be done through MyJio app, the www.jio.com website, or by simply walking into any Jio or Jio partner store.

Customers will also enjoy a digital recharge and billing experience to provide further convenience and ease of usage.

Tariff plans

Jio announced that its tariff plans will become applicable from 1 April 2017. In addition to its offer of free voice (domestic) on its network—no local, STD or roaming charges, to any operator, anywhere in the country, Jio also claims to provide the best data experience at the lowest price globally.

The tariff plans range from maximum retail price (MRP) of Rs 149 to Rs 4,999 for long-term plans. Jio has two propositions for its customers—promise of the most affordable broadband data at all times via its ‘Everyday More Value’ offer and ‘Jio Prime Membership’ for its 100-million plus existing customers.

“Data is the oxygen of digital life and it is our promise that Jio will provide world-class quality and quantity of data, at prices that are affordable to all Indians,” Ambani said.

Reliance Jio’s strategy is to lock in subscribers at Rs 303 a month and run after the high-end data subscribers.

Reliance Jio will provide at least 20% more data to users on every tariff plan that its rivals offer, Ambani said.

World’s largest data carrier

With 100 crore GB of data traffic per month (3.3 crore GB a day) and 200 cr voice and video minutes a day, Jio has become the largest network globally in terms of data carried and contributed to India.

Jio users are today consuming nearly as much data as the USA and 50% more data than China in a clear indication that India can adopt digitisation and Digital Life faster than anyone else in the world.

Largest 4G network

Jio’s network is present in almost every city, town and village of the country with more than double the number of 4G base stations when compared to those of all the other Indian operators put together. By the end of 2017, the Jio network will be present in nearly all the cities, towns and villages of India covering 99% of the country’s population, Ambani said.

In terms of network speeds, reports by TRAI’s speed analytics portal and other independent agencies have qualified Jio’s data speed as the best in the industry on an ongoing basis. Jio provides an average speed of 9.8 Mbps as against incumbents’ range of 4.2–5.9 Mbps.

Everyday More Value

Jio announced today that, in addition to its own tariff plans, it will also offer its customers the option to choose the highest-selling tariff plan of any of the other leading Indian telecom operators, but with 20% more data than what any other operator provides.

Jio is instituting a comprehensive process of monitoring all publicly announced plans from other operators across the country on a regular basis to enable this. With this, Jio seeks to ensure that consumers do not have to ever suffer from ‘data anxiety’ and that they remain assured of the best value for the price paid.