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Reliance Entertainment forms yet another JV for film production

MUMBAI: Anil Ambani-owned Reliance Entertainment and filmmaker–producer duo Neeraj Pandey and Shital Bhatia’s Friday Filmworks today announced the formation of Plan C Studios, a 50:50 joint venture for the production of movies.

Pandey is a successful director and has received wide appreciation and acclaim for his films, in addition to blockbuster success at the box office. He is also an accomplished writer, and has received multiple awards for his films.

His first film ‘A Wednesday’, made in 2008, went on to win the National Film Award. Subsequently, he directed ‘Special 26’ in 2013 and ‘Baby’ in 2015, both of which were widely appreciated and commercial successes. He is currently on the floors with ‘MS Dhoni: The Untold Story’.

The combination will benefit from the creative and production strength of Friday Filmworks, and leverage the global marketing and distribution capabilities of Reliance Entertainment.

Plan C Studios will kick-start with the Akshay Kumar-starrer period drama ‘Rustom’, directed by Tinu Suresh Desai. Other projects include Pandey’s cinematic version of his novel ‘Ghalib Danger’ and films helmed by Shivam Nair, Chandra Prakash Dwivedi, Anurag Singh, Anvita Dutt and Shree Narayan Singh.

Reliance Group managing director Amitabh Jhunjhunwala said, “We are delighted to partner with creative minds like Neeraj and Shital. This relationship is in line with our continuing strategy in the media and entertainment business, of partnering with like-minded and successful individuals, while playing the role of supportive investors on our part.”

Commenting on the partnership, Pandey said, “The partnership with Reliance Group is very significant and welcome, as it enables us to further raise the bar on our continued strategy of developing cutting-edge commercial content. We like to keep pushing the envelope, and this partnership will greatly expand our vision.”

“The alliance with Reliance Group and our continued success at the box office are a welcome and clear vindication of our focused strategy. Reliance’s significant global and domestic distribution and monetisation network, not just perfectly complements our distinct content, but will also ensure highest value creation for all our partners and stakeholders,” added Shital Bhatia.

Reliance Entertainment has produced, distributed and released more than 170 films in multiple Indian languages, including Hindi, Tamil, Telugu, Malayalam, Kannada and Bengali.

Internationally, Reliance Entertainment has partnered for over the past seven years with iconic film producer and director Steven Spielberg to form DreamWorks Studios and announced the continuation of that relationship with the formation of Amblin Partners in December 2015.

‘Bridge of Spies’, the latest release from this partnership, has received six Oscar nominations and nine BAFTA nominations this year, including Best Picture and Best Director.

In India, Reliance Entertainment has recently formed a partnership with Phantom films, a company created by talented directors and producers.