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Reed Midem sets up drama buyers advisory board
MUMBAI: Reed Midem’s television division has brought together six international acquisition executives to create the first ever drama buyers advisory board. The group’s essential role is to offer guidance in strategic and content development for future drama projects related to Reed Midem’s portfolio of TV trade events including MipTV and Mipcom.
The new board will meet several times a year and one of their first tasks will be to vote for and present the Buyer’s Choice Award at the inaugural MipDrama screenings. The day-long event, set for 3 April 2016, one day prior to the opening of MipTV 2016, will showcase the Official Selection of 12 new drama series, nominated by a jury of major international showrunners, and containing the best scripted content being premiered at MipTV 2016.
“These are passionate and exciting times for drama players and viewers and they call for creative and inspired thought leadership. Today, we’ve answered that call by bringing together these influential and talented executives to play a fundamental role in developing new drama projects across the MIP Markets, starting with the MIPDrama Screenings at MipTV. Their combined credentials and insight reflect a wide understanding of the complex decision-making drama buyers face in the technologically advanced entertainment world we live in today. Together they will help us develop new projects and concepts designed to best serve the TV drama community,” said Reed Midem television division director Laurine Garaude.
The drama buyers advisory board has BSkyB director of acquisitions Sarah Wright; Canal+ senior VP International SVOD Global Acquisitions Aline Marrache-Tesseraud; ProSiebenSat1 executive VP, Group Acquisitions and Sales Ruediger Boess; TV2 head of acquisitions and formats Anette Romer; Mediaset head of acquisitions Zelda Stewart; and Albavision head of acquisitions department Ignacio Barrera.
“There’s never been a more exciting time for drama – for buyers, for commissioners and above all for the audiences – around the globe. With so much to talk about in such a dynamic multi-platform world, I’m delighted to be involved in the conversation with my talented international colleagues on this Drama Buyers Advisory Board,” noted Wright.
Boess commented, “We’ve been going to the Cannes markets for years and one thing consistently stands out: Reed Midem always finds innovative ways to address the issues and needs of the industry now and in the future. I’m delighted to be part of this inaugural Drama Buyers Advisory Board and to have an opportunity to not only see new projects coming down the drama pipeline, but to be able to share my views and perspectives on an on-going basis with my esteemed international colleagues.”