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Rajshri Entertainment signs music distribution deal with Believe Digital

MUMBAI: With a view to taking music from India to a global audience, digital entertainment studio Rajshri Entertainment has announced a partnership with distribution company Believe Digital.

As per the association, Believe Digital will distribute and market Rajshri Entertainment’s Indian and international music catalogues on digital platforms worldwide. This is meant to give the artists an access to the leading digital platforms across the globe and complement Rajshri’s global distribution network.

Rajshri Entertainment Pvt Ltd MD and CEO Rajjat A Barjatya said, “We are proud to partner with Believe Digital. At Rajshri, we see ourselves as a bridge between Indian talent and a global audience. Our ambition is global, and we hope to produce music from India that delights listeners across the world. Our partnership with Believe will help us reach new distribution platforms and give talented Indian artists and musicians the exposure they deserve.”

Rajshri Entertainment, which has produced independent music in the past, is now reinventing itself in order to produce music and music videos for a global audience across multiple genres like popular English music (including electronic dance music), spiritual and devotional music, kids’ music and Indian folk songs with a contemporary sound.

The content will be distributed and marketed by Believe Digital across digital platforms like iTunes, Spotify, Pandora, eMusic and others.

Believe Digital head of sales Asia Sylvain Delange added, “We strongly believe that this partnership will be paving the way for a greater recognition of the Indian independent music scene across all audiences. Believe has always aimed at opening as many windows as possible for local content to reach out to a global audience in the quickly growing digital space. This alliance between Rajshri and our strong expertise on digital distribution and promotion will bring tremendous value to the way Indian music is perceived abroad.”

Believe Digital is a digital distributor and services provider for independent artists and labels. They provide dedicated label management, trade marketing services, online digital marketing and social media strategy including video management service, synchronisation and neighbouring rights.