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Radio the preferred medium to discover new bands and music in the UK: Deloitte

MUMBAI: In the UK listening to music on the radio is still popular with two-thirds of consumers listening at least once a day, according to Deloitte’s ‘The Digital Divide’ report. It is the preferred method to discover new bands and music (26 per cent), more than both Spotify (three per cent) and iTunes (12 per cent) combined.

Streaming may not have replaced radio as the most preferred way to discover music, but it is still increasing rapidly as a way to listen to music, with take up doubling since 2013.
Younger people are more likely to use digital streaming services such as Deezer or upgrade their Spotify accounts to Premium. Eleven per cent of consumers aged under 35 and eight per cent of 35-44-year-olds are now paying to stream music.

Deloitte’s media strategy lead in the UK Howard Davies said, “The UK music business hit a milestone in 2013, with digital revenues now accounting for 50 per cent of total UK record industry revenues. Mobile phones are the preferred device to listen to music for 16-24-year-olds, supported by the rise of unlimited data plans allowing consumers to listen to what they want on the go. The rise of high performing, low-cost legal streaming services are helping to shift listeners towards digital sources.”