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Qyuki and Fullscreen announce strategic alliance

MUMBAI: Multi-channel network Qyuki and global youth media company Fullscreen have announced an exclusive strategic alliance that makes Qyuki-Fullscreen one of the largest multi-channel networks in India.

Enhancing opportunities for Indian creators, the Qyuki-Fullscreen network will enable greater opportunities to develop, monetise and distribute content, and leverage technology, production and optimisation services from both networks.

Qyuki co-founder and MD Samir Bangara said, “The internet is about collaboration and as we build out our vision to create the largest online media company for Indian youth, we believe we have found a great partner in Fullscreen which will enable us to not only grow the Indian market rapidly but also present Indian talent at a global scale.”

Built to enhance talent and content development in India, the partnership expands Fullscreen’s footprint within the fastest-growing video consumption market in the world.

Fullscreen president Ezra Cooperstein added, “Qyuki has built a strong network and content studio featuring some of India’s most creative and acclaimed talent in music and storytelling. This partnership will strengthen our global creator network and further empower the next generation of Indian creators with Fullscreen’s global best practices in content creation and monetization.”

Indian creators will have access to Fullscreen’s tools and services such as the Creator Platform that offers production, audience development and measurement tools.

Additionally, creators will benefit from Fullscreen’s global partnerships and brand services which enable original content development, distribution and monetisation.

Qyuki has been founded by Shekhar Kapur, Samir Bangara and AR Rahman. Marquee creators in the Qyuki network include Rahman, Ranjit Barot, Salim-Sulaiman, and successful YouTubers Shraddha Sharma, Gaurav Dagaonkar and Siddharth Slathia, among others.

Miss Malini recently joined the network adding scale to Qyuki’s Bollywood and fashion genre. It also co-owns formats like the Boss Dialogues and Eff ’n Bedi along with Pooja Bedi.

In addition to its exclusive alliance with Universal Music India, Qyuki offers infrastructure across multiple studios in Chennai, Mumbai and Bangalore, with a special studio in Dharavi to nurture talent in the underprivileged community.

Fullscreen’s network includes over 55,000 creators, featuring the Fine Bros, O2L (Our 2nd Life), Andrea Russett, Lohanthony, Devin Supertramp, and Jack & Jack.