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PVR launches 9-screen property in Bengaluru
MUMBAI: Celebrating its 20 years of journey, PVR has constructed a 9-screen multiplex at VR Bengaluru, Whitefield.
Being the technological hub of the country, Bengaluru has an audience which has a huge inclination towards technology. PVR has, thus, launched another IMAX equipped audi and four Gold Class screens, along with premium mainstream cinemas at the same platform. With this addition, PVR continues to be the largest multiplex of the city with 57 screens across 7 properties in the city.
PVR CEO Gautam Dutta said, “Bengaluru’s love for cinema is charismatic. It is the dynamism of the market that keeps us assertive for bringing innovations and global standard of cinematic experience to the city. The city has truly become a Mecca of cinema watching. The city has an inherent taste to watch movies in a refined format. And with the massive response that we received post our first IMAX in the city, we are definite that our second IMAX would churn out much more appreciation from our customers. Through our second IMAX in Bengaluru, we would like to rekindle the magic of IMAX experience for our patrons. ”
Xander MD Rohit George added, “At Virtuous Retail, our mission is to connect communities and create new social hubs for urban Indian consumers. Inspired by the city’s heritage, VR Bengaluru, our latest flagship development is designed as a center of innovative retail, well-crafted and curated experiences, and exciting dining and family entertainment formats. We are delighted to partner with PVR Cinemas to present a truly differentiated cinema offering to the city of Bengaluru with India’s largest Gold Class setting, IMAX and Private screenings”
Spread across 61,140 sq ft of area, the cinema has been designed while keeping the dynamic market in mind.
“Huge 3D posters of cult movies like Everest, Avengers, X- Men along with Bollywood blockbusters have accentuate the lobby appearance. The pre foyer area is triple height with touch panel quick tix and movie info kiosks with plasmas, artworks, poster boxes displaying movie info, trailers and other information. The lobby is also outfitted with comfortable seating, dim lights, giving an elite and classy ambience of PVR cinemas. The multiplex promises to cater to 1393 patrons. Enabled with state of the art interiors, the multiplex also offers 3D technology with 7.1 channel surround sound, a separate IMAX audi and four unique Gold Class audis,” the company said.
For the first time, PVR has also developed a gourmet menu including gourmet hot dogs, salads, baked fries, apart from the a la carte Gold Class menu to satiate the need of food connoisseurs.
Added PVR Ltd CMD Ajay Bijli, “We are extremely excited to have come up with another multiplex in Bengaluru. With no dearth of entertainment in the city burgeoning with massive shopping malls, pubs, art galleries and auditoriums, PVR has strategically planned its seventh property for the people to catch up their favourite movies. We hope that with our premier offering (Gold Class, IMAX) the customers here are thoroughly entertained. I would also like to thank Sugam Vanijya Holdings Pvt. Ltd., our mall developers who have provided us with such a prime location.”
With this launch, PVR has 491 screens at 109 properties in 44 cities. The company plans to cross the mark of 500 screens soon.