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PVR, Humara Movie join hands to launch short film festival

MUMBAI: PVR Directors Rare, the limited release arm of multiplex major PVR group, and premiere online channel for alternate Indian content Humara Movie have joined hands to launch the first of its kind Indian short film festival, ‘Shuruaat’.

Humara Movie, which claims of over 17 million views and 37,000 subscribers, said that the relevance of the festival came from the statistics that out of 15,000 films certified in a year, over 11,000 are short films.

The short film festival, open to filmmakers/creative artists across India, is aimed at bringing out the ingenuity in filmmaking.

With over 400 short film entries and 13 finalists, ‘Shuruaat’ promises to be the offspring board for these budding film makers. The 13 finalists are being mentored by Vikas Behl, Vikramaditya Motwane, Anand Gandhi and Imtiaz Ali, while script guidance is from Ritesh Shah, Kshiti Nijhawan Agrawal, Bijesh Jayarajan and Rajashree. Casting support is being given by Mukesh Chabbra.

The selected participants will have their films screened in PVR as well as on HumaraMovie platforms. The winner will be decided by an audience vote for a cash prize of Rs 100,000. The screened films will also get a home video release and the top two films will get a world premiere at the Ladakh International Film Festival.