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PVR becomes first multiplex chain in India to have 500 screens
MUMBAI: PVR, which kick-started the film exhibition business in 1997, has become the first multiplex chain in India to have 500 screens.
The milestone was achieved when PVR opened its ninth property in Punjab with a four-screen multiplex at Pathankot.
PVR’s first multiplex cinema, PVR Anupam, was in Saket in Delhi. Now it is present in 45 cities across India.
Primarily starting as a north-centric cinema brand, PVR assumed status of a national cinema chain within four years of starting operations. The acquisition of Cinemax India in 2012 propelled India into the big league. Being the largest cinema chain in India and entertaining over 70 million patrons, PVR’s dominance in the multiplex industry in India now extends to 501 screens, 111 cinemas in 45 cities across India.
PVR has achieved a steady year-on-year growth with over 18 years of its existence with the launch of various formats under the gamut of cinema viewing experiences.
PVR Ltd chairman and managing director Ajay Bijli said, “We are very excited to achieve the historic milestone of 500 screens. PVR always pushed the envelope to provide unique cinematic experiences for its audience. We are privileged to have been supported by millions of moviegoers across India who have appreciated the brand and made it bigger. With this achievement we continue to inspire excellence in the industry and achieve another milestone of 1,000 screens by 2018.”