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Pulse, Abot Hameiri form company to produce global formats

MUMBAI: Pulse has teamed up with Israeli production house Abot Hameiri to form a company called East Entertainment. The company will produce formats for global audiences.

Nathan Eastwood will be the managing director.

Pulse CEO Thomas Benski said, “The launch of East Entertainment comes at a time where we want to bullishly attack the TV and IP market. We believe that the combination of Nathan’s experience and track record in creating and producing prime-time shows, Pulse’s modern approach to entertainment and IP and Abot Hamieri’s world-renowned reputation as a high-end producer and creator of global entertainment formats, is incredibly exciting. I feel proud to be working alongside such dynamic and creative entrepreneurs and programme-makers.

“To be able to leverage Guy’s impressive production capabilities and Israel’s track record of creating hit global formats will be a real asset. Furthermore we are excited about using the UK as the launch pad for this new venture. We believe we have what it takes to create the next wave of hit global formats, by bringing all our diverse skillsets under one banner in the form of East Entertainment.

Abot Hameiri CEO Guy Hameiri said, “As a company, we saw a great synergy between our experience in creating and producing big prime-time formats and Pulse’s forward thinking approach to content and delivery methods. The launch of East Entertainment is incredibly exciting and we look forward to a partnership capable of challenging the existing television landscape and changing it for the better.”

Eastwood said, “I’m really excited to be launching East Entertainment with Pulse and Abot Hameiri. The sheer volume of talent and creativity within both companies is inspirational – the instant chemistry was matched by a mutual ambition to develop and deliver big entertainment shows that combine quality and popularity worldwide. We have ambitious growth plans on a global scale that will further intensify both companies’ position as key international players within the television space.”