21 Oct 2017
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Promax BDA Asia: Fox Networks awarded for excellence in creative communication

MUMBAI: Fox Networks Group has announced that the network’s flagship brandsNational Geographic and Fox Life India bagged five awards, three golds and two silvers, at the Promax BDA Asia Awards 2016 held in Singapore.

The five awards for Fox Networks Group in the Asian market include three gold awards for National Geographic for Nat Geo Mission Explorer (Best Interactive Promo Category), Chennai Megafloods (Best Documentary or Factual Entertainment Promo Category), Nat Geo Gold (Best Promo Using Only Programme Footage Category), and two silverawards for Fox Life for Bikini Destinations (Best Leisure & Lifestyle Promo Category) andSound Trek (Best Logo Design Category).

Fox Networks Group VP creative services Sanjay Ramachandran said, “It is indeed a matter of celebration for us to have won big at Promax, Asia, especially in the times when our brand is witnessing its biggest and most exciting change in decades and the competition gets tougher. This is a time when we are redefining TV content and the way it is presented to our audience. The muses are a testament to our continued efforts in clutter-breaking execution. Our approach to every single creative is a mix of instinct, brand and audience insight cut with a razor-sharp idea and topped with a clean design. We hope to keep our winning streak in 2017!”

The Promax BDA Awards recognise excellence in on-air promotion, branding and advertising across Asia, and are regarded as the most prestigious awards for creative and marketing excellence in these fields.