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Pro Kabaddi signs Telugu star Allu Arjun as face for AP and Telangana
MUMBAI: Pro Kabaddi has signed up youth icon and reigning star of Telugu cinema Allu Arjun as its face in the two Telugu states of Telangana and Andhra Pradesh.
The actor will promote the sport and the league for the millions of Kabaddi enthusiasts in the Telugu-speaking states. The Gachibowli Indoor Stadium in Hyderabad will host the eight-city franchise league from 4-7 August.
Star Sports head Nitin Kukreja said, “Allu Arjun is an actor par excellence and a youth icon with following that cuts across all sections of the society. We believe he is the apt ambassador of the sport in this geography and are confident that this association will further the sport of Kabaddi in the region.”
Speaking on the occasion, Allu Arjun said, “Kabaddi is a true Indian sport and Star Sports Pro Kabaddi has helped the game gain its due recognition in the country. I am truly honoured and proud to be singing the national anthem at the start of the Hyderabad leg of Star Sports Pro Kabaddi. Being a physical fitness enthusiast, I am excited to associate with the league and will help promote the great Indian sport across the region.”
With an objective to nurture and grow the sport in its bastion markets, Pro Kabaddi is being broadcast in five languages – Kannada, Telugu and Marathi along with English and Hindi, across eight channels of the Star network as well as on Hotstar. The league is currently on air in Telugu on MAA Movies.
MAA TV chairman N Prasad said, “Season one of the Star Sports Pro Kabaddi successfully established Kabaddi in the mainstream, breaking it out of its hinterland niche and transforming it into a sport enjoyed just as much by an urban audience. We are happy to partner with Star Sports to broaden Kabaddi’s appeal even further by taking it closer to fans in Telugu States. We believe Kabaddi, being an aspirational contact sport, has a lot of potential and is set to become very popular.”
The Indian game of Kabaddi is also being telecast to a huge global audience in over 100 countries, including viewers in the United States, United Kingdom, Middle East and Latin America. It also has commentary from the field of play, a never seen before phenomena in Indian sports, actively engaging their role on camera.