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Priyanka Chopra’s production house to venture into digital web serries
MUMBAI: Priyanka Chopra’s production house Purple Pebbles Production is all set to venture into the digital entertainment space.
Priyanka Chopra’s mother Madhu Chopra, who co-owns the production house, told IANS that the company would venture into the production of web series.
“As a production house, though we have films lined up that are going on the floors and will release in the coming few months, I would say digital is the future. So yes, we will also venture into digital entertainment like web series. The talk is at an initial stage and it’s too early to announce anything, but yes we have the interest to get into that zone,” she said.
Purple Pebble Productions has produced several regional films like ‘Bam Bam Bol Raha Hai Kashi’ (Bhojpuri), ‘Sarvann’ (Punjabi) and ‘Pahuna’ (Sikkimese). The company has also produced national award-winning Marathi film ‘Ventilator’.
The company has three films in the pipeline and is currently working on the upcoming Marathi film ‘Kay Re Rascala’, which is slated to release on 14 July.
Madhu Chopra said, “High taxation on entertainment is quite an unfair factor for our audience, filmmakers and theatre owners. The regional film business is getting affected because there are local tax and GST (goods and services tax), so double taxes right? Until we are getting more clarity on things, we might just slow down a little. Because at the end of the day, filmmaking is a business. Our Marathi film is releasing. We finished shooting of our second Bhojpuri film, and that is planned for release in October, and our Sikkimese film will be released around Durga Puja. That apart, our Bengali film is going on the floors in August.”
The production house aims to provide a platform for new talent and regional cinema, instead of going by popular Bollywood culture. Chopra admits it is a “risky affair” but “a risk worth taking”.